The Blood Audit™ + Founder Review
Your bloodwork might be normal. That does not tell you how well your body is actually performing. A comprehensive 50+ marker analysis for executives, founders and business owners who want a deeper understanding of their health, energy, body composition, recovery and long term performance, without committing to ongoing coaching.
We arrange the blood test
You visit your local pathology clinic
Your results come back to us
Shannon personally walks you through them
One payment of AUD $1,990. No subscription. Available to Australian residents only.
The gap
There is a large difference between being not sick and performing at your best.
You are still functioning. Still running the business. Still training a few times a week. Still getting through your days. But underneath that, the signals accumulate.
Energy is not what it used to be
Carrying 10 to 15kg more than you want
Recovery takes longer than it did
Sleep quality has dropped
Sex drive is down
Relying on more caffeine
Getting lean feels harder
Mentally less sharp
Then you have a general check up, your bloodwork comes back, and you are told everything looks normal. That does not mean anything was missed. It means your GP and Icarus Project are answering two very different questions.
Your GP’s lens
An important role in your healthcare, and exactly what they should be doing.
- Looking for disease
- Managing medical conditions
- Investigating symptoms
- Assessing clinical risk
- Deciding when treatment is required
Our lens
Performance and longevity, not sick or not sick.
- How well is your body actually performing?
- What could be driving low energy?
- Why is losing body fat getting harder?
- How well are you recovering?
- What does your hormonal picture look like?
- What can you change through nutrition, training, sleep, recovery and supplementation?
Reference ranges
Inside the normal range is not the same as your personal best.
A laboratory reference range spans every man from 18 to 90. Your levels can sit where an 85 year old sits and still be reported as normal. There is also far more to bloodwork than looking at one number and asking whether it has a red flag beside it.
We read your results in context rather than in isolation:
Instead of asking whether a number is technically inside the range, we ask what the overall picture tells us and what you should actually do next.
Normal is not the same as optimal
The clinical range is wide enough to hold both an athlete and a decline you feel every day.
Measure first
You measure everything in business. Then run your health on instinct.
You would not run your company on instinct and wait until something breaks before looking at the numbers. Yet most men wait until the waistline grows, energy disappears, training falls apart, sleep deteriorates or something becomes serious enough to force the issue.
Measure first. Then make decisions.
Scope
What’s included
Standard check-up
- Basic blood panel
- Results marked normal or flagged
- No plan
The Blood Audit™
- 50-plus markers including hormones, inflammation, insulin, liver, lipids, iron, vitamin D, thyroid and kidney function
- Optimal ranges for men
- A traffic-light report and Health Performance Score
- A written strategy with meal, training and supplement plans
- A one-on-one review with Shannon
What Shannon covers in your Founder Review
A private walk through your results, done properly rather than a quick “looks pretty good”.
- Your strongest markers
- Which areas deserve more attention
- Which numbers we would like to improve
- Patterns relevant to energy, body composition or performance
- Areas worth monitoring over time
- Anything that should be raised with your GP
Timeline
Exactly what you get, and when
- 1
Your blood referral
Emailed to you within 6 hours of purchase.
- 2
Your blood test
Walk into any major pathology centre in Australia. No GP visit needed.
- 3
Your results
Back from the lab in about 72 hours.
- 4
Your Founder Review
A 45-minute one-on-one video call with Shannon. Book it any time from 24 hours after your results come back, up to 6 months later.
- 5
Your strategy report
A full written strategy built from your bloods (details below).
- 6
Email support
Ask Shannon any questions by email for 90 days after you receive your report.
If a result needs medical attention, you can book a telehealth consult with our partner doctors for $80.
Deliverables
Everything you keep
Your full Blood Audit report and Health Performance Score
The raw data from the pathology lab
Your written strategy report, including:
- Foods to eat more of, based on your bloods
- Foods to eat less of
- Your full macronutrient breakdown
- A sample 7-day meal plan
- A sample 7-day training plan
- Your full supplement protocol
90 days of email support with Shannon
You get much of what’s inside the full Icarus Protocol™, without the ongoing coaching and week-to-week adjustments our premium clients receive.
One payment of AUD $1,990. No subscription. Available to Australian residents only.
The report
Every system graded, every marker interpreted.
Results come back as a structured traffic-light report rather than a list of numbers. Every marker is checked against optimal ranges for men, then each body system is graded as optimal, monitor or priority. Together these make up your Health Performance Score, which Shannon explains in full on your Founder Review.
System health overview
Illustrative layout only. Your report covers the full panel across nine body systems.
Example from a client report
GGT (liver stress)
Down 71%
What it means
The liver is under stress. GGT often rises with metabolic issues, a fatty liver or alcohol.
Recommended action
Reduce liver load with a structured nutrition plan to lose body fat, keep alcohol low, and retest at 6 months.
Standalone service
This is not a sales call disguised as a blood test.
You do not need to join our coaching. You invest, we arrange your panel, we analyse your results, Shannon walks you through what matters, and you leave with a strategy you can implement yourself.
Your Blood Audit is Pillar 1 of the Icarus Protocol™, the same panel every client starts with. If you’d like help acting on your results, Shannon can show you how the full program works on your call. Join within 6 months and the full $1,990 is credited toward your program. No pressure either way.
Fit
Who this is for
A strong fit if
- You are over 40 and your body does not respond like it did at 30
- You still exercise but getting lean feels increasingly difficult
- Your energy or recovery is not where you want it
- You want a better understanding of your hormonal health
- You have been told everything looks fine but you do not feel your best
- You want to be proactive about your long term health
- You have had recent bloodwork but nobody properly explained it
- You take supplements without really knowing what you need
- You want data before changing your training, diet or lifestyle
- You like our coaching model but are not ready to commit to ongoing coaching
Not a fit if
- You are simply looking for the cheapest blood test available
- You expect emergency or urgent medical care
- You are looking for a medical diagnosis
- You want something that replaces your GP
- You’re based outside Australia
You are not paying $1,990 to have blood drawn. Collection is one part of the service. You are paying for the panel, the analysis, the interpretation, the personal consultation and the strategy that comes from it. If you are experiencing concerning symptoms, speak with an appropriately qualified medical professional.
Considerations
Questions worth asking
Why wouldn’t I just ask my GP for blood tests?
You can, and we encourage a good relationship with your GP. The difference is purpose. Your doctor determines what testing is clinically appropriate based on your history, symptoms and risk factors. We approach it from a performance and optimisation perspective. Not “am I sick”, but “at 40, 50 or 60, what do my numbers say about how well I am functioning and what can I improve?”
I already get blood tests every year.
Bring them. Previous bloodwork is useful because it gives us something to compare against. Instead of one snapshot we can see direction: what is improving, declining or stable, and whether something shifted alongside your weight, sleep, stress or training. Trends often provide more context than a single result.
My doctor already said everything was fine.
That is reassuring, and we are not here to overrule your doctor. Our role is different. We want to understand how your results relate to your energy, performance, body composition, recovery and lifestyle, then identify practical areas you may want to improve.
I feel healthy. Why would I need this?
You may not. This is not about convincing healthy men something must be wrong. Some men come to us because something feels off. Others simply want objective data to make smarter decisions over the next 10, 20 or 30 years. You do not need to wait for a problem before you start measuring.
$1,990 is expensive for a blood test.
If all you wanted was someone to draw blood and email a PDF, yes. That is not what you are buying. You are paying for the panel, the referral, the collection, the detailed analysis, the private consultation, the identification of your priorities, and a practical strategy across nutrition, training, supplementation, recovery and lifestyle. The objective is not more information. It is removing the guesswork about what to do next.
Can’t I just upload my bloodwork into ChatGPT?
You can, and AI will explain what individual biomarkers are. The harder part is context. What do your numbers mean together, and how do they relate to your body composition, training, nutrition, recovery, sleep and lifestyle? Which numbers deserve attention, which probably do not, what should change first, and when does a performance conversation become a medical one? Information is everywhere. Clarity and prioritisation are not.
Shannon BondYour reviewer
Meet Shannon
I’m Shannon Bond, founder of Icarus Project. Former Australian champion athlete and published fitness model, with 15+ years coaching and over 1,000 men coached, including Olympians and world champions. I built the Blood Audit after going through ten doctors to get the tests I wanted, then being told ‘everything’s normal’ with no plan. Every Blood Audit is reviewed with me personally.
Client result
Inside a real review
Shannon walks through Daniel’s start and end bloods. In 6 months: 26kg down, inflammation down 94%, fasting insulin down 60%.
Detail
Frequently asked questions
Do I need to see my GP first?
No separate GP consultation is required simply to organise the panel. We provide the referral and instructions for collection. Your GP remains an important part of your healthcare and should be involved if a result requires medical investigation, diagnosis or treatment.
Where do I get the blood test done?
We send the referral and instructions so you can attend an appropriate local participating pathology collection centre.
Can I get my blood test done anywhere in Australia?
Yes, you can take your referral to most major pathology clinics in Australia.
Who analyses my results?
Your results are personally reviewed with Shannon Bond, Founder and CEO of Icarus Project.
Will you diagnose medical conditions?
No. Icarus Project is an executive health and performance coaching company, not a medical clinic. We use bloodwork as data to inform nutrition, training, supplementation, recovery and lifestyle decisions. If a result requires medical investigation we will advise you to discuss it with an appropriately qualified healthcare professional.
Can you prescribe testosterone, peptides or medication?
If a result needs medical attention, you can book a telehealth consult with our partner doctors for $80.
Can I do this if I already have a medical condition?
Potentially, however the audit does not replace the medical management of an existing condition. Continue following your doctor’s advice and disclose relevant conditions, medications and history when completing your health information.
Can I send you bloodwork I have already done?
Yes. Recent or historical results provide useful context and let us compare change over time. Depending on what was previously tested, we may still recommend completing the full panel.
Investment
You already track the numbers that matter in your business. Maybe it is time to know your own.
You do not need another diet, another supplement stack, another training program, or another year wondering whether feeling slower, heavier and more tired is simply part of getting older. Start with the data, understand what it means, then decide what you want to do about it.
Icarus Project is run by Executive Health Systems Pte. Ltd. That’s the name you’ll see at checkout and on your bank statement.
Get my Blood Audit + Founder ReviewOne payment of AUD $1,990. No subscription. Available to Australian residents only.
Have more questions? Email ceo@icarus-project.com.
Important information
Icarus Project is an executive health and performance coaching company and is not a pathology laboratory or healthcare provider. Shannon Bond is not a medical doctor, registered medical practitioner or licensed healthcare provider.
Blood test information is used to support decisions around health behaviours, nutrition, training, recovery and lifestyle. Interpretation may include functional, optimal or alternative reference ranges that differ from conventional medical standards, pathology reference intervals or the opinions of your GP or specialist.
The Blood Audit™ + Founder Review does not provide medical diagnosis, medical treatment or emergency medical care, and is not a substitute for advice from your GP or another qualified healthcare professional. Where results raise potential medical concerns, you will be advised to seek appropriate medical assessment.
Always seek independent advice from a qualified healthcare professional before changing medication, supplementation, diet, exercise, training, recovery practices or any other health related intervention, and never disregard or delay professional medical advice because of information provided here. Participation is voluntary and undertaken at your own risk.
To the fullest extent permitted by law, Shannon Bond and Icarus Project disclaim all liability, loss, damage, claim, cost or expense arising from use of, reliance on, or misuse of any information provided, and make no representations, warranties or guarantees regarding accuracy, completeness, suitability or any specific health, body composition, performance, longevity or medical outcome. Individual results will vary.